
Uber One – A membership for what?
We confused a household of hard-of-hearing celebrities to make them repeat our proof points over and over and over again.
Film Shortlist, Spikes Asia 2023 • Silver, APAC Effies 2023 • AWARD Creative Strategy Shortlist, 2023 • The Work – In Book 2023
With a benefit-rich, but complicated product, Uber needed a way to cut out the fiddly details and explain their new membership in a memorable way. So we made the confusing product offering our idea.
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Creative Team Phillip Harkness and Jack Wall
Director Dave Wood
CD James Sexton and Sarah Parris
CCO Tom Martin and Julian Schreiber
Agency Special Group
We supported the broadcast work with OOH featuring a custom built Car/Couch, representing both sides of the Uber business that Uber One offered savings to.
