We treated iconic tennis star Andy Murray like any other food delivery, proving Uber Eats really can get Almost Almost Anything.

Grand Prix, Integrated; Silver, Brand Experience & Activation; Bronze, Partnerships with Talent; Shortlist x 2, Brand Partnerships and Collaborations, Events and Stunts; Spikes Asia 2025

The Australian Open is a major moment in the national spotlight — millions tune in as the world’s top tennis stars take the court and advertisers flood the screen.

For 2025, Uber Eats set out to prove it really can deliver almost almost anything, by making tennis icon Andy Murray available to order on the app.

Orders flooded in…but Andy refused to get in the bag. What followed was a two-week chase across TV, news, PR, and social media, as we tried to catch our runaway burrito-turned-tennis-champ.

During the finals, with millions watching, we successfully delivered him to one lucky Aussie — proving Uber Eats really can get almost almost anything.
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Creative Team Phillip Harkness and Jack Wall
Director Christopher Riggert (brand films) and Jeremy Goodall (media hijacks)
CD James Sexton and Harry Neville Towle
CCO Tom Martin and Julian Schreiber
Agency Special Group