We sacrificed one of Australia’s most loved icons of the sea to help protect the Great Barrier Reef.

Adani, the multi-national coal mining company, wanted to dredge the Great Barrier Reef to make access to their mine. Good for big coal. Bad for big reef.

To help people empathise with what was at stake, we presented the problem in a way they couldn't ignore. Our clown fish was covered internationally, and helped to convince the big four banks to cease funding of Adani’s reckless project.

Creative Team Phil Harkness and Dan Barrett
Director Adam Blaiklock
ECD Steve Back
CD Carolyn Diamond
Agency Ogilvy