We sacrificed one of Australia’s beloved icons of the sea to help protect the Great Barrier Reef.

Adani, the multi-national coal mining company, wanted to dredge the Great Barrier Reef to improve access to their new mine.

Good for big coal. Bad for big reef.

To help people understand what was at stake at a visceral level, we presented the problem in a way they couldn't ignore. Our clown fish sacrifice was covered internationally, and helped to convince the big four banks to cease funding of Adani’s reckless project.

Creative Team Phil Harkness and Dan Barrett
Director Adam Blaiklock
ECD Steve Back
CD Carolyn Diamond
Agency Ogilvy