We made taking your time to eat a tub of Gippsland Dairy Yoghurt an act of rebellion.

Gippsland Dairy wanted to stand out and do something that challenged category conventions. So we gave them a platform and campaign that demonstrated the chaotic joy that comes when you make a conscious decision to let the world wait. Set to the salubrious sounds of Judas Priest’s Breaking The Law.

Director Adam Gunser, Good Oil
Creative Team Phillip Harkness and Jack Wall
ECD Ryan Fitzgerald
Creatives Matt McCarron, Laura Grimshaw, Noah Regon, Dan O’Connell
CCO Tom Martin and Julian Schreiber
Agency Special Group

LBB Work Of The Week Apr 2026