We helped Pepsi turn the signs of restaurants who stock Coke into a message of our own.

Research showed Pepsi Max’s unique flavour makes food taste better - something about the hints of caramel and lemon, apparently.

Because the major food chains serve Coke, Australia were in the dark about this superior food pairing.

So Pepsi decided to take it to the establishment, and put Pepsi Max where it had never been before, right next to the countries biggest fast food restaurants, letting Australia know that food tastes better with Pepsi Max.

Silver, Activation AWARD Awards 2024 • BestAdsOnTV Best of the week, Outdoor & Activation

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Creative Team Phillip Harkness and Jack Wall
CD Max McKeon and Harry Neville-Towle
CCO Tom Martin and Julian Schreiber
Agency Special Group

Pepsi Max – Tastes Better Takeover

We helped Pepsi turn the signs of restaurants who stock Coke into a message of our own.