We helped Virgin Australia launch "Bring On Wonderful", a new platform and brand ambition to make flying uplifting again.
Like every airline during the pandemic, Virgin Australia were feeling a little out of favour with passengers. They needed a brand reset. “Bring On Wonderful” was their promise to strive for better, by bring a little extra to their customer’s flying experience.
Proving this was more than just words, VA launched “The Middle Seat Lottery”, a brand act that showed real action toward wonderful, turning every middle seat on every flight into a lottery ticket. Even the normally despised middle seat became something extra, giving passengers stuck in the middle a chance to win something wonderful.
What’s more, the middle seat became a new media channel through which to amplify Virgin Australia’s brand ambition to “Bring on Wonderful”.
Bronze Lion, Cannes Lions 2023 • Yellow, Graphite & Wood Pencil, D&AD 2023 • Bronze & Shortlist x 2, Cannes Lions 2023 • Silver x 2 & Bronze x 2, One Show 2023 • Gold, Silver & Bronze x 2, Spikes Asia 2023 • The Work – In Book 2023
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Creative Teams Toby Moore and Luke Thompson
Phillip Harkness and Jack Wall
Locki Choi and Lauren Regolini.
Creative Strategist Dave Hartmann
CD Jade Manning and Vince Osmond
CCO Tom Martin and Julian Schreiber
Agency Special Group
