35,000 cats end up in RSPCA shelters every year in NSW alone. Most are put down. To change the mindset of cat owners, we gave cats a voice to plead their case themselves.

Cat Ballads was an album of songs with cat welfare messaging built into the lyrics.
The album included a remix that we developed in collaboration with researchers from the University of Wisconsin, which was designed to calm cats themselves.

The campaign received a heap of organic PR, plenty of interest on social media and at last count had more than 22 million impressions.

Visit catballads.org for the full campaign.
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Creative Team Jack Wall and Phil Harkness
Sound Nylon
Directors Stuart Bowen / Thommy Toms
CCO Mike Spirkovski
CD Flavio Fonesca / Sesh Moodley
Agency Saatchi & Saatchi

I Need You – Music Video
Director: Stuart Bowen – GoodOil

I Need You – Cat Mode – Music Video
Director: Thommy Tomms – Prodigious

RSPCA — Cat Ballads

35,000 cats end up in RSPCA shelters every year in NSW alone. Most are put down. To change the mindset of cat owners, we gave cats a voice to plead their case themselves.