We showed how knowing nothing about auto is no barrier to buying and selling cars with the help of Autotrader.

Most people will approach one of the biggest financial decisions of their lives completely unequipped. Autotrader helps these auto novices feel less witless when buying or selling used cars.
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Creative Team Jack Wall and Phil Harkness
Director Tim Green
ECD Simon Bagnasco
CD Lee Sunter
Agency Saatchi & Saatchi